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Prepare to scream, because Usher and SKIMS are joining forces for a new men’s campaign that’ll coincide with the release of the “OMG” singer’s upcoming album Coming Home. After the successful launch of its first-ever men’s collection, SKIMS decided to do one of its most epic restocks with Usher at the center.
After you watch the 2024 Super Bowl and Usher’s halftime performance, you’ll have the opportunity to snag underwear and basics approved by the “Yeah!” singer. The restock will drop on Monday (Feb. 12) at 12 p.m. ET/9 a.m. PT, and will include four new colorways: Stone, Midnight Blue, Military and Oxblood. Some of the new pieces worn by the singer include the brand’s popular Stretch 5-inch Boxer in Midnight as well as the SKIMS Cotton 5-inch Boxer in Military and more basics.
The singer will be joining a star-studded list of talent including Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander and Patrick Mahomes. For him, it was a humbling moment to join the campaign — especially as a friend of founder Kim Kardashian.
“When I was asked to partner with SKIMS Mens, I was so humbled,” Usher said in a press release. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
Each piece is versatile and aims to move with you, whether you’re working out in your winter running gear or using the cotton T-shirt as a layering piece under your oversized leather jackets and more.
While you can’t shop the pieces until Feb. 12, you can check out what’s to come and join the waitlist to get notified the moment the clothing goes live.
For more product recommendations, check out our roundups of the best running shorts, shoes for travel and men’s watch sales.