Months after announcing it would include advertisements in its streaming movies and shows, Amazon revealed Tuesday that the ads will begin Jan. 29.
“This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers,” Amazon said in an email announcing the date to subscribers.
The company will offer to let viewers watch ad-free for $2.99 a month.
(Amazon founder Jeff Bezos owns The Washington Post. Interim CEO Patty Stonesifer sits on Amazon’s board.)
The company announced the change in September, saying the ads would be rolled out in the United States, Britain, Germany and Canada in early 2024. Those countries would be followed by France, Italy, Spain, Mexico and Australia later in the year.
How much will Prime Video cost without ads?
The service currently costs $9 per month, so the ad-free version would seemingly cost about $12 per month. But the video service is included in an Amazon Prime subscription, which carries the company’s two-day shipping deals at $15 per month or $139 per year. It isn’t clear how the pricing will work in other countries.
Netflix, Disney Plus, Hulu, Peacock and Max sell subscriptions with ads, The Washington Post has reported. The offerings are much less than the ad-free versions. Netflix with ads costs $6.99 a month in the United States, while the cheapest monthly Netflix subscription without ads is more than double the cost at $15.49.
How to cancel Prime Video?
Subscribers, according to Amazon, can cancel their Prime Video subscription by navigating to “Manage Your Prime Membership.”