5 Eye-Catching Mascara Deals to Celebrate National Lash Day

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Beauty lovers, it’s time to celebrate one of your favorite makeup essentials: mascara. National Lash Day will be taking place Monday (Feb. 19), but before you bat an eye at this lesser known holiday, it’s actually packed with a mix of beauty deals you can take advantage of.



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From the TikTok viral Essence mascara to splurge-worthy brands like Fenty Beauty and Smashbox, a plethora of the best mascaras on the market will be slashed in price. Say goodbye to that one tube of mascara you’ve been using for the past six months and treat yourself (and your lashes) to a fresh tube that’ll not just lift, curl and define your eyelashes, but will save you some money.

It’s not just the drugstore mascaras being discounted, either; you can expect designer brands to be taking part in the celebration with deals on everything from single tubes to bundles. It doesn’t matter what type of mascara you’re looking for — no formula is taking a backseat to National Lash Day, which means whatever your makeup goals are, you can count on a mascara there to help you achieve it.

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Need some help finding the best mascara deals? Billboard Shopping did some digging and found five of the most eye-catching deals you can take advantage of to help you top off your everyday and most glam looks.

Keep reading to shop the best mascara deals below.

Best Mascara Deals

red tube of mascara next to black tube of gel liner


Christian Cowan Lash Silhouette Mascara + Gel Liner Set

65% off

Give your eyes the ultimate beauty treatment with Smashbox’s mascara and gel liner set that’s 65% off. You’ll receive a full size tube of the brand’s Christian Cowan mascara that uses a buildable formula that’s waterproof and aims to lift lashes for up to 12 hours. The set also includes a gel liner that looks to glide seamlessly onto your eyelids for a more finished look.

gray and gold tube of mascara


L’Oreal Paris Makeup Voluminous Original Volume Building Mascara,

45% off

45% off

Take advantage of 45% off L’Oreal’s Voluminous Mascara, which is considered an Amazon Choice’s overall pick as well as has racked up over 73,000 five star reviews from verified purchasers. Besides helping to build lashes and add volume, some shoppers have claimed that it’s gentle on sensitive eyes and for those who wear contacts saying it’s a “nice clean formula with no flaking or eye irritation.”

silver tube of mascra

Benefit Cosmetics

Benefit They’re Real! Magnet Extreme Lengthening Mascara

50% off

Don’t be surprised when you find yourself attracted to Benefit’s half-off deal for the They’re Real! Magnet Extreme Lengthening Mascara. It’s less than $20 and uses a magnetic force to help draw out lashes, resulting in a lifted and lengthened look for up to 36 hours.

pink and black tube of mascara


Fenty Beauty Full Frontal Volume, Lift & Curl Mascara

30% off

Fenty Beauty is tempting you with its popular Volume, Lift & Curl mascara for 30% off. The cruelty-free and gluten-free formula sits on a flat-to-flat brush that’ll help separate and curl lashes, so they look almost long enough to be falsies. Plus, did we mention over 3,500 people have reviewed it?

pink tube of mascara


Maybelline Lash Sensational Sky High Washable Mascara

27% off

Another drugstore pick is Maybelline’s Lash Sensational Sky High Mascara, which is so popular that over 30,000 Amazon shoppers have bought it in last month, according to the retailer. It’s on sale for less than $10 and has earned over 64,000 verified five star reviews with one shopper praising how “it doubled the length of my lashes without looking clumpy or feeling dry, and looks natural at the same time.”

You can also save an extra 15% off if you use Amazon’s subscribe & save (valid for first-time purchases only).

For more product recommendations, check out our roundups of the best refillable lipsticks, TikTok beauty dupes and online makeup courses.


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